SEO stands for Search Engine Optimization. When you try to rank a page higher in search engines’ SERPs (search engine result pages), SEO is what you do. The ultimate goal of SEO is to increase organic (unpaid traffic) to the page.

On-page SEO is a strategy that is used on a page or within it to help it rank higher in search engines. On-page SEO covers both the content and the HTML source codes of pages (image optimization and keyword optimization, Schema Markup and many other things), but it does not include external links or other signals.

Yes. HTTPS is a secure version of HTTP. Take a look at this URL. Look for the “https”, at the top, and the “Secure”, to the left. These pages are highly regarded by Google. Google not only indexes HTTPS pages first but also recognizes HTTPS rank signals. It is faster than HTTPS, which can impact click-through rates. Your rankings should improve if you switch to HTTPS.

The internet is composed of two things: content and links between it. Search engines needed a way of ranking web pages to determine which ones were most relevant to specific queries when they first began indexing them. In determining a page’s rank, the quality and quantity of backlinks to that page became an important factor. Backlinks are a vote for confidence between sites. Your page will be more valuable to search engines if it has more quality backlinks. This will increase its chances of ranking high.