Advanced Digital Marketing Course in Kolkata
Web Educare is one of the best Advanced Digital Marketing Institute providing Advanced Digital Marketing Course in Kolkata, India. This Online Marketing Institute lays a route that leads to the world of possibilities in which you can acquire the essential skills that will prove useful in building a successful career in Digital Marketing, Web Design and Graphics Design.
Course Benefits for Student
- Certification Course
- Practical Classes
- Live Projects
- Online & Classroom Training
- Easy Installments
Course Benefits
Advanced Digital Marketing Course Curriculum
Course Contents
Digital Marketing Training
+
Wordpress Web Design Training
+
Photoshop Training
- Minimum Qualification :- 10+2
- Course Duration :- 6 Months
- Mode Of Training :- Online and Offline
- Practical Classes & Live Projects
- Easy Installments Are Available
Course Fee
₹ 18000/-
Advanced Digital Marketing Course in Kolkata
For Students, Job Seekers, Professionals, Business Owners & Entrepreneur
Digital Marketing is among the most effective options to pursue a career that is rewarding. With plenty of possibilities in the field and lucrative pay, it’s the perfect time to take the digital marketing program. In the present, it’s essential for companies to have a solid online presence. For that, they must seek advice from digital marketing firms to boost the visibility of their websites. Therefore, there are plenty of opportunities for those who want to establish a career in this area. If you live located in Kolkata there are highly reputable institutions like Web Educare providing the best Advanced Digital Marketing Course. The certification course can turn you into a full-time digital marketer who is proficient in the top areas of social media, search engine optimization, conversion optimization, pay-per-click, content marketing, digital analytics, mobile, and email marketing. You will be able to work in the industry using the most advanced tools as well as working with real-world business ventures. The cost to attend a Digital Marketing Course in Kolkata will vary based on the kind of course that is chosen.
Why Advanced Digital Marketing Training with Web educare?
WEB EDUCARE as Top Advanced Digital Marketing Institute in Kolkata
If you reside located in Kolkata in India, there are numerous Advanced Digital Marketing Institute in Kolkata. It is believed that the demand for a digital market professional will reach 25 lacs in 2022. Therefore, now is the best moment to enroll in this training. Web Educare is the best option to enroll since it has one of the top digital marketing training institute in Kolkata. Web Educare offers an excellent Advanced Digital Marketing Course in North Kolkata. These courses are intended specifically for professionals working in the field. This means you can continue your job while enhancing your skills. These classes are taught by top instructors and experts who are experts in Digital Marketing, Web Development, and Graphics Design. Along with regular interactions and one-on-one conversations with instructors, students also receive guidance on how to get into several of the top companies across the country.
According to an article, the majority of firms will be hiring digital marketers. The most sought-after are experts in digital marketing strategies, content strategy, and content generation and creation. It is therefore the best moment to enroll in the Advanced Digital Marketing Course in Kolkata. Every Digital Marketing Course in Kolkata is distinctive. The classes are organized into modules that comprise cases studies, theories, and assignments for an industry that cover an array of pertinent subjects – SEM, SEO, Content Marketing, Social Media Branding, Campaign Management, Marketing Analytics CRM Email Marketing, Marketing Strategy, Marketing Analytics, WordPress Web Design as well as Graphics Design.
Kolkata as we all know is gaining popularity as one of the most important centers of digital businesses in India. Within Kolkata, there are a variety of digital marketing firms that have come up in recent years. They seek applicants with expertise in one field in digital marketing. It’s therefore high time that every aspirant joins an institute of quality such as Web Educare to hone their abilities in the field of digital marketing. Professional certification programs that focus on Digital Marketing Course in Kolkata let you learn and master the entire spectrum of digital marketing and other digital channels. The courses will teach you the essential principles of marketing online, which strategies are most effective for which organizations, what social media platforms to boost branding, and much more.
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Opportunities
Who should learn Digital Marketing?
- Working Professionals
- Students
- Entrepreneurs
- Startups
- Housewives
- Branding / Sales / Marketing Professionals
- Public Relations (PR) Professionals
- Business Development Managers and Directors
- Senior Operations Managers and Directors
- Senior Executives
- Business Owners
Career options for digital marketers
You could apply for a job/freelancer
You can start a Blogging website/ Business Website
It is possible to start an App or Video Channel and make money from it.
You can create a Digital Marketing Agency
Certificates
Web Educare provides
Certificate based training on Advanced Digital Marketing
Take part in Digital Marketing Certification Training in Kolkata and receive a life-long authentic Google Digital Marketing Certificate with our trainers’ help. Additionally, you will receive an official Certificate of Completion from Web Educare upon Course and Project Work Completion.
All certificates are available after completing the Advanced Digital Marketing course.
Every certificate depends on assessment results
CERTIFICATES
CERTIFICATES
hubspot
CERTIFICATES
web educare
CERTIFICATEs
Tools Covers in Advanced Digital Marketing Course
Advanced Digital Marketing Tools
ABOUT Advanced Digital Marketing TRAINING PROGRAM
Syllabus of Advanced Digital Marketing Course in Kolkata
Digital Marketing Course Contents
Module 1 - Digital Marketing Overview
- Introduction of Digital Marketing
- Benefits of Digital marketing
- Types of Digital Marketing
- Key Performance Indicators
- Digital Marketing Altogether Process
- Platforms of Digital Marketing
- Latest Digital Marketing Trends
Module 2 - Search Engine Optimization (SEO)
- Introduction of Search Engine
- The activity of Search Engine
- Component of Search Engine
- Keyword Research
- Google Keyword Planner tool
- Competition Analysis
- Google Ranking Factors
- History of Google Algorithm
Module 3 - HTML5 and CSS3
- Introduction and Uses of Webmaster Tools
- Using the title and meta tags for better SEO
- Working with the link tag
- Using the external stylesheets
- Building tags such as headings, paragraphs, ordered and unordered lists, links, and formatting
- Using HTML image alt tags
- Inline, internal and external styling in CSS
- CSS selectors (type, class, id)
- Understanding the CSS structure model
- Using margin and padding
- Text formatting (size, spacing, alignment)
- Working with background images
- Understanding fixed attachment backgrounds
- Working with the float property
Module 4 - On Page SEO Fundamentals
- Introduction and Uses of Webmaster Tools
- Website Analysis
- SEO Title tag
- Image Alt Tag
- Content Optimization
- Meta Keyword
- Meta Description
- URL Optimization
- 404- Broken Links
- Keyword Proximity, Density.
- Schema Markup
- Web page Speed Analysis
- 301 Redirect
- Open Graph
Module 5 - Off Page Fundamentals
- Link Building
- Types of Link Building
- Link Building Guidelines
- Do Follow and No Follow Link
- Website DA & PA
- Social Bookmarking
- Directory Submission
- Image Submission
- Classified ads
- Q&A Submission
- Press release submission
- Comment submission
- Business Listing
- Search Engine Submission
- Local SEO
- Backlink Audit To Clarify
- Blogging & Vlogging Altogether
Module 6 - YouTube Marketing
- Create a YouTube Channel
- Optimize YouTube Video
- Increase Subscribers
- Copyright Video
- YouTube Studio
- Audit YouTube Video
- YouTube SEO
- YouTube Analytics
Module 7 - WordPress Setup
- Select Domain Names
- Control panel
- Default WordPress account
- WordPress Themes & Theme Setting
- Uses of Plugins and Widgets
- Security & Maintenance of WordPress
- Practical Projects to Clarify Doubts.
Module 8 - Affiliate Marketing
- Affiliate Marketing Overview
- Affiliate Marketing Strategies
- Promotion of Affiliate products
- Affiliate marketing in E-Commerce sites
- Report and ROI
Module 9 - Email marketing
- Digital and Classic Marketing
- Importance of Email Marketing
- Goals of Email Marketing
- MailChimp Uses
- Email Marketing Altogether Strategies
- Mail Campaign
- Campaign Delivery Checklist
- Newsletter
Module 10 - Inbound Marketing
- Inbound Marketing Altogether Overview
- Inbound Marketing Strategies
- Content Marketing Strategies
- Conversion Optimization ( Pop-Ups, Call to Action )
- Conversion Reports
- Lead Generation
- Infographic Design
Module 11 - Web Analytics
- Popular Analytic Software
- Google Search Console
- Google Analytics Overview
- Tracking Code
- Google Analytics Behavior and Goal Setup
- Audience Overview Report
- User Behavior
- Geographic Report
- Keyword Report
Module 12 - Social Media
- Types of Social Media Marketing
- Key Platform of Social Media
- Social Media Brand Building
- Facebook Insight
- Ad Objective
- Audience Targeting in Facebook
- Ad Pixel
- Ad Bidding Strategies on Facebook
- Conversion Tracking
- Instagram Marketing
- Driving Online Sale
- Twitter Marketing
- LinkedIn Marketing
- Pinterest Marketing
Module 13 - PPC/ Google Ads
- Overview of PPC
- Types of Online Ad
- Types of Ad Campaign
- Keyword Strategies
- Conversion Tracking
- Adword Policy
- Adword report
- ROI Calculate
- Analytic and Adword
- Conversion Tracking
Module 14 - Digital marketing Certification
- Introduction to Certifications
- Types of Certifications
- Google Analytics Exam and Certifications
- Google Ads Exam and Certifications
- HubSpot Exam and Certifications
WordPress Web design Contents
Module 1 - Domain and Hosting
- Domain Registration
- Choose Proper Hosting
- Configure the Hosting
- Setting Email accounts
- Installing WordPress
Module 2 - Introduction of WordPress
- Tour of WordPress
- Using WordPress Toolbar
- Testing in Website
- Configure the profile
- Introduction of theme in WordPress
Module 3 - Use of Content in WordPress
- Using WordPress Toolbar
- Create a new post
- Uses of text formatting, images, and links
- Adding Photo and video library
- Organizing Content
- Publishing Content
Module 4 - Page Content
- Building a Basic WordPress Page
- Managing link and Images
- Applying Page Template
- Create a Hompage
Module 5 - Media Files
- Adding Document file in WordPress
- Adding Images, Audio and Video file
Module 6 - Managing Menu and Widgets
- Create custom menus
- Adding Widgets
Module 7 - WordPress Plugins
- Installing plugins in WordPress
- Top plug-ins for WordPress like Yoast, Classic Editor, Elementor, etc.
- Troubleshooting plugins
Module 8 - WordPress Themes
- Uses of Theme in WordPress
- Installing themes from WordPress
- Installing new themes from the Web
- Configuring and Update themes
- Using themes features in WordPress
- Troubleshooting themes
Module 9 - Building a Website
- Installing WordPress or Web theme
- Building and Configure the site structure
- Adding logos, images, audio, and videos
- Configuring WordPress plugins
- Creating contact and additional forms
- Create Posts and Pages
- Adding social media
- Promoting your website
- Adding support for mobile devices
- Make the website responsive on desktops, tablets, and mobiles
Module 10 - WordPress Optimization
- Backing up WordPress site
- What is SSL & why we need that?
- Updating WordPress
- Learn the fundamentals of WordPress, like Menus
- How to install the most effective plugins
- What are Widgets?
- WordPress SEO
- WordPress Blogging
- Contact forms
- Ecommerce training
- Control panel
- Default WordPress account
- Uses of Plugins and Widgets
- Security & Maintenance of WordPress
- Practical Projects To Clarify Doubts.
- What are Page builders?
- Usage of page different page builders.
- WP Cache
- Local Host
- WordPress free website design
- Elementor functions
- Autoptimize
Photoshop Contents
Module 1 - Getting to Know Photoshop work area
- Adobe Photoshop Interface
- Using the Tools Panel
- Customizing the Workspace
- Getting to Know about the Panels
- Contextual Menus in Photoshop
- Finding Resources Using Photoshop
- Opening new files
- Opening existing files
Module 2 - Basic Photo Corrections in Photoshop
- Understanding Resolution & Image Size
- Resizing Images
- Aspect Ratios
- Cropping Images
- Web Banner Sizes
- Content-Aware
Module 3 - Working with Tools Box
- Selection Tools Overview
- Manipulating Selections
- Moving Selected Area
- Selecting with The Lasso Tools
- Using The Magic Wand Tool
- The Quick Selection Tool
- Refining using Select & Mask
- Using Pen Tool
Module 4 - Getting started with Layers
- Understanding Layers
- The Layers Panel Menus in Photoshop
- Repositioning Layers
- Applying Layer Effects & Styles
- Applying a Gradient to a Layer
- Managing/Grouping Layers
- Flattening and Saving Files
- Working with Smart Objects
- Free Transform with Layers
- Creating, Selecting, Linking & Deleting Layers
- Locking & Merging Layers
- Introduction to Blending Modes
Module 5 - Layer Mask
- Concept of Masks
- Creating & Refining Masks
- Producing Quick Masks
- Uses of Layer Masks
- Using Masks to Cross Feather
- Applying Masked Filters & Adjustments
- Creating Clipping mask
Module 6 - Typographic Design
- How to Type in Photoshop
- Formatting Type
- Creating a Clipping Mask from Type
- Type on a Path
- Warping Type
- Character & Paragraph Panels
Module 7 - Repairing Images
- Content-Aware Fill in Photoshop
- Spot Healing & Healing Brush Tool
- The Patch Tools
- Content-Aware Move
- Red Eye Removal
- Uses of Dodge, Burn and Sponge Tools
Module 8 - Preparing Files for the Web
- Web File Formats (PNG, GIF, JPG, SVG)
- File Sizes for Web
- Web Colour Spaces
- Exporting for Web
Module 9 - Printing Document
- Colour Management Overview
- Management Setting
- Colour Proofing Your Image in Photoshop
- Saving Images for Print
Module 10 - Template Design
- Introduction to template Layout
- Working with template Wireframe
- Working with section header, slider, body, footer
- Text Typography, Icons, Styling
- Grouping of Layers
We offer our student to get study with us & then work with us. Creating a stong bonds between us and our students is our motto.
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Training Method at Web Educare:
Our goal is to start with the most fundamental concepts that are based on theoretical ideas. We then provide real-time work opportunities to our trainees and help them develop their abilities by providing regular assignments. We also assist them in obtaining their resumes properly crafted and increase their confidence by requiring them to participate in interviews.
Search Engine Optimization, commonly referred to as SEO. It is the act of improving content and webpages in order to rank higher on search engine results pages. The algorithms of search engines determine which pages have the most relevant results. These pages are then ranked higher in the search results.
SEO techniques such as keywords, meta description, and links will make your content stand out to search engines as relevant information, which will ultimately result in a higher rank. Higher rankings lead to more traffic and greater consumer trust.
Local SEO is a different type of SEO than standard SEO. It refers to Local Search Engine Optimization. Local SEO is used when people search for services or products near them.
A search for “shoes”, for example, will return very different results than a search to “shoes near you.” This is why Google My Business profiles should be kept current.
Users are turning to company websites to fulfill all of their consumer needs, thanks to a stronger incentive to buy and clear product descriptions.
Businesses can use digital marketing to increase brand awareness, share information on products, interact with customers, and monitor their online reputation. Businesses can advertise products and offer specials to attract customers. Digital marketing creates a targeted consumer audience, while digital advertising drives that audience to sales.
